Buffalo Gets Fry's Deal

Buffalo Technology signs retail partnership with Fry's Electronics for its home networking solutions

April 13, 2004

1 Min Read

AUSTIN, Texas -- Buffalo Technology, the global leader in the design, development and manufacturing of wireless networking solutions for home, SOHO and SMBs, announced today it is continuing its expansion into the U.S. consumer market with a retail partnership with Fry's Electronics, a provider of products representing the latest technological trends and advances in the personal computer marketplace for over 18 years.

Buffalo's home networking solutions will be available in all twenty-six Fry's stores in California, Arizona, Texas, Nevada and Washington. Fry's chose Buffalo because its high-speed wireless networking solutions and innovative technology such as AirStation One-Touch Secure System(tm) (AOSS(tm)) are well suited for Fry's tech-savvy customer base.

"Wireless networking has become a staple in the U.S. HotSpots are popping up everywhere and more and more homes and businesses are incorporating wireless networking technology. Because of this, wireless products must be extremely easy to install and use, which is why we developed AOSS technology," stated Morikazu Sano, vice president of Buffalo's networking division. "The fact that our products are so consumer-friendly has augmented our success in the U.S. We are thrilled to be working with Fry's and look forward to continued growth and success."

Buffalo Technology (USA) Inc.

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