Broadreach Selects Colubris

Broadreach Networks using 'Virtual AP' technology from Colubris Networks to deliver multiple SSID-compatible public WiFi network

April 8, 2004

2 Min Read

LONDON -- Colubris Networks, a global provider of intelligent wireless LAN (WLAN) access equipment and management systems, today announced that it has entered into an agreement to provide its public access Wi-Fi equipment to Broadreach Networks Limited, and began deliveries in February of this year for deployment in the ReadytoSurf(TM) network. The deal creates the world's first neutral host Wi-Fi network by enabling third-party service providers to have an SSID of their own and giving total brand control to the service provider.

"We selected Colubris Networks to provide this key component of our Wi-Fi network as we expand ReadytoSurf into the growing European hotspot marketplace," said Magnus McEwen-King, CEO and founder of Broadreach Networks. "Colubris Networks' Virtual AP technology is a major step forward in simplifying the adoption of Wi-Fi by third-party service providers because it puts the customer owner in control of their brand experience. This agreement will allow us to foster Wi-Fi partnerships based on mutual success, while offering millions of subscribers throughout the region more choice and flexibility when it comes to Internet access - whether they are at home, in the office, or on-the-go."

Under the terms of the agreement, Colubris Networks is supplying its CN3200 and CN320 intelligent access devices for use in the ReadytoSurf network. Broadreach Networks uses the Colubris Networks industry-first "Virtual Access Point" (AP) technology to broadcast multiple "SSIDs" within its hotspots. Each SSID advertises a direct connection to services offered by the company's roaming partners, enabling hotspot users to select their preferred provider from the beginning of their session. This gives the user a fast, familiar click-and-go log-in process, while Broadreach Networks' service provider partners benefit by maintaining a consistently branded service regardless of the location and underlying transport network. Broadreach Networks has announced that it will offer 8 SSIDs including its own ReadytoSurf brand, six of which have already been pre-allocated to third-party service provider partners.

Broadreach Networks Ltd.

Colubris Networks Inc.

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