Brightstar Buys

New e-commerce platform enhances Brightstar's ability to connect and activate connected products across any channel for wireless operators

August 27, 2012

1 Min Read

MIAMI and SAN FRANCISCO -- Brightstar Corp., the world's largest wireless distribution company and leader in services for the wireless industry, today announced that it has acquired San Francisco, Calif.-based, Inc. ("LetsTalk"), a leading provider of mobile device activation and e-commerce solutions. The acquisition allows Brightstar to offer LetsTalk's customizable .com and activation solutions to its more than 100,000 manufacturer, operator, retail, and enterprise customers in over 100 countries.

With more than 13 years of providing solutions to the wireless industry, LetsTalk provides activation services to the leading U.S. carriers and delivers e-commerce services to leading retailers and manufacturers. The company also operates white label websites for many well-known retailers that offer connected products to consumers.

"Wireless retailers are seeking ways to deliver a consistent, customer-centric experience, and until now, there has not been a solution that ties all of their channels together," said Marcelo Claure, CEO of Brightstar Corp. "Integrating LetsTalk's offerings into Brightstar's existing retail service offering allows us to deliver a fully integrated solution to our customers, which in turn will provide a seamless and superior omni-channel experience for consumers."

Brightstar Corp.

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