Blyk Exits UK Ad-Funded MVNO

Blyk continues its move from MVNO to operator partnership

July 28, 2009

1 Min Read

LONDON -- Today Blyk, the mobile engagement media announces Orange as its exclusive partner in the UK and confirms that it will move from its UK MVNO operation at the end of August.

This announcement follows on from Blyk’s recent news related to its partnership with Vodafone to bring the Blyk brand and media model to consumers and advertisers in the Netherlands.

“For Blyk, the MVNO enabled us to build an optimal user experience for young people while at the same time providing an engaged audience, accountability and overall media effectiveness for advertisers. The Blyk media model is now proven and we are accelerating Blyk’s growth through operator partnerships.” says Pekka Ala-Pietilä, Blyk co-founder and CEO. “We’ve had an excellent relationship with Orange UK in our capacity as an MVNO and our move to operator partnering naturally served to propel the evolution of this relationship. We see this as a major building block for Blyk’s international expansion and continued growth.”


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