BET Tunes Up Xbox Deal

BET Networks announces partnership with Microsoft to offer top-rated BET programming on Xbox 360 through Xbox LIVE

April 15, 2008

1 Min Read

NEW YORK -- BET Networks today announced that it will add a broad selection of full-length BET television shows for download on Xbox LIVE, the online games and entertainment network on Xbox 360. Effective immediately, a growing catalog of episodes from BET's top-rated programming will be available for download from Xbox LIVE, including, but not limited to, COLLEGE HILL 4, AMERICAN GANGSTER and COMIC VIEW, with IRON RING featuring a free download of the premiere episode to consumers for one full week.

"This partnership is a natural fit for our audience. African Americans and particularly BET viewers significantly over-index in console gaming consumption," said Denmark West, President of Digital Media. BET Networks. "We are looking forward to providing on the Xbox 360 console the BET programming our audience has grown to love."

Microsoft Corp. (Nasdaq: MSFT)

Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like