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Atrica touts Light Reading award for Best Marketing by a Private Company
December 21, 2004
SANTA CLARA, Calif. -- Atrica™ Inc., a leading supplier of Carrier Ethernet systems, has received the Light Reading Leading Lights Award for Best Marketing by a Private Company. The company was selected for this award by a panel of judges comprised of Light Reading editors, Heavy Reading analysts, and invited experts from leading investment banks and venture capital firms. The judges selected Atrica for its success communicating the Carrier Ethernet vision and business proposition, and for defining and leading the Carrier Ethernet market.
"Atrica helped pave the road for the concept of Carrier-Class Ethernet, really betting the farm on the approach as a product and marketing strategy,” said Scott Raynovich, US Editor for Light Reading. “Service providers are now getting serious about Ethernet technology and Atrica has started building an impressive customer roster.”
“We are quite honored to have been selected by Light Reading for this award,” said Nan Chen, vice president of marketing for Atrica. “It clearly represents the impact that our work defining and promoting the Carrier Ethernet market has had on the industry. We are proud to have been a driving force behind the tremendous growth of this vital market segment, and we will continue to propel it forward with vision and technology advancements.”
The industry’s first Carrier Ethernet products, Atrica’s Optical Ethernet Systems were designed in collaboration with world-class telecommunications service providers to meet their most critical business and technical challenges. Combining the numerous benefits of Ethernet technology -- including its low-cost, proven scalability, ease of management, and ubiquity in the enterprise market -- with innovations in traffic engineering/management and optical switching, Atrica’s Optical Ethernet Systems allow service providers to deliver the ultimate broadband triple-play services to residential and business customers, while dramatically reducing their capital and operational expenditures. In addition, Atrica’s Optical Ethernet Systems uniquely meet the stringent demands of next-generation transport networks:
Hard, guaranteed Service Level Agreements (SLAs) and QoS
50ms network-wide resiliency against multiple, simultaneous failures
Flexible, comprehensive point-and-click management and provisioning capabilities
Ethernet Circuit Emulation Services (CES) for support of TDM traffic
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