AT&T's Nokia Lumia Drops LTE to $100

The carrier confirms to CNET that it'll sell Nokia's first flagship LTE phone, the Windows 7-based Lumia 900, for $99.99 on contract

Sarah Thomas, Director, Women in Comms

March 26, 2012

2 Min Read
AT&T's Nokia Lumia Drops LTE to $100

9:45 AM -- AT&T Inc. (NYSE: T) will launch Nokia Corp. (NYSE: NOK)'s first flagship smartphone in the U.S. for only $99.99 with a two-year contract on April 8.

The carrier confirmed the price tag and launch date for the Lumia 900 to CNET Monday. The trio of AT&T, Nokia and Microsoft Corp. (Nasdaq: MSFT) first announced the smartphone at 2012 International CES and promised that Nokia's first Long Term Evolution (LTE) phone with Windows 7 on board would be competitively priced. (See Nokia Counts on AT&T for a US Comeback .)

In the following video interview from CES, Nokia highlighted some of the ways a Windows experience is different on a smartphone, especially as it relates to social networking:


Nokia already has the lower-end Lumia 810 on T-Mobile US Inc. , but it has been counting on its flagship 900 to kick-start its revival in the U.S. Pricing the phone significantly below the market average of $200 or more for LTE smartphones is an important move in that direction.

The handset maker will still face challenges, not least attracting developers to Windows Phone and luring consumers away from Android and the iPhone. But aggressively pricing its first handset was perhaps the smartest thing it could do. (See Small Change for Windows Phone Apps .)

My guess is that most consumers will buy the device more for the low price than the LTE connectivity. But, either way, if the trio is successful in promoting it, the Lumia 900 could also help drive adoption of LTE smartphones in general, as right now most consumers aren't seeing the value in paying a premium for 4G. (See LTE's Uphill Climb.)

— Sarah Reedy, Senior Reporter, Light Reading Mobile

About the Author(s)

Sarah Thomas

Director, Women in Comms

Sarah Thomas's love affair with communications began in 2003 when she bought her first cellphone, a pink RAZR, which she duly "bedazzled" with the help of superglue and her dad.

She joined the editorial staff at Light Reading in 2010 and has been covering mobile technologies ever since. Sarah got her start covering telecom in 2007 at Telephony, later Connected Planet, may it rest in peace. Her non-telecom work experience includes a brief foray into public relations at Fleishman-Hillard (her cussin' upset the clients) and a hodge-podge of internships, including spells at Ingram's (Kansas City's business magazine), American Spa magazine (where she was Chief Hot-Tub Correspondent), and the tweens' quiz bible, QuizFest, in NYC.

As Editorial Operations Director, a role she took on in January 2015, Sarah is responsible for the day-to-day management of the non-news content elements on Light Reading.

Sarah received her Bachelor's in Journalism from the University of Missouri-Columbia. She lives in Chicago with her 3DTV, her iPad and a drawer full of smartphone cords.

Away from the world of telecom journalism, Sarah likes to dabble in monster truck racing, becoming part of Team Bigfoot in 2009.

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