Artificial Life, IDEA Partner

NEW YORK -- Hong Kong-based ArtificialLife, Inc. (OTCBB:ALIF), a leading provider of award-winning mobile 3Gtechnology, games and applications, announced today that it haspartnered with IDEA Cellular to distribute its mobile games and contentin India, a thriving mobile gaming market.

IDEA Cellular will soon launch mobile games such as V-girl(r),V-boyfriend(tm), Poli - the Bear(tm), V-Penguins(tm), Let Go Of MyBanana(tm), Swine Dining(tm), America's Next Top Model, as well asassociated wallpapers, screensavers, ringtones, and video mails.

"According to a recent Pyramid Research survey of mobile phone usersacross the BRIC (Brazil, Russia, India and China) countries and theU.K., India ranked as the top mobile game market. Of the respondents inIndia that identified themselves as mobile data users, 32% said thatthey play mobile games monthly, exceeding the UK mark of 15%. PyramidResearch believes the mobile gaming market could expand 700% by 2010,to more than US$200 million annually. Mobile gaming is the latest urbancraze in India. We are delighted to have IDEA Cellular support ourdistribution; we believe that our titles will appeal particularly tothe mass market between the ages of 15 to 26," said EberhardSchoneburg, CEO of Artificial Life, Inc.

Artificial Life Inc.

Idea Cellular Ltd.