Apps Downloads Hits 13.4B in Q1Apps Downloads Hits 13.4B in Q1

Together, the four leading stores hit 13.4 billion downloads, with revenue of $2.2 billion

April 10, 2013

2 Min Read

PALO ALTO, Calif. and SINGAPORE -- Canalys’ App Interrogator research, covering the leading app stores in more than 50 countries, shows healthy growth in the download and purchase of apps on mobile devices in what is now a maturing market. App downloads across the four stores – Apple’s App Store, Google Play, the Windows Phone Store and BlackBerry World – climbed 11% in Q1 2013 worldwide over the Q4 2012 total, while direct revenue from paid-for apps, in-app purchases and subscriptions combined grew by a slightly more modest 9%. Combined, downloads from the stores totaled more than 13.4 billion, and revenue reached $2.2 billion (before revenue sharing is taken into account).‘Apps have had a huge impact on the way consumers use mobile devices, what they value, and what they expect from smart phones and tablets. They are now central to how consumers engage with content and connected services, and how they personalize their devices around the app-enabled features that are important to them,’ said Adam Daum, Canalys Chief Analyst, Analytics. ‘This is a multi-billion-dollar growth market, with more and more consumers around the world now comfortable and confident in finding apps, downloading them and making in-app purchases, on a growing addressable base of smart phones and tablets.’Some of the strongest growth was seen in emerging markets, such as South Africa, Brazil and Indonesia, helped not least by the growing base of smart device users in those countries. But robust growth, both in revenue terms and download volumes, was seen in mature mobility markets, such as North America, up 8% and 6% respectively, and Western Europe, up 8% and 10% in Q1. Worldwide, Apple’s App Store accounted for the largest indexed proportion of revenue between the four stores, at around 74%, while the Google Play store saw the greatest number of downloads, accounting for about 51% of the stores’ collective total, with Apple close behind.Canalys.com Ltd.

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