Appia Lets Developers Pay Per DownloadAppia Lets Developers Pay Per Download

DURHAM, N.C., and SAN FRANCISCO -- Appia, the world’s largest open app marketplace, today announces that it has launched a new performance based advertising network for any app developers who want to guarantee ROI from their mobile advertising. The new service, launching today at the 2011 AppNation conference in San Francisco, gives developers a ‘pay per download’ opportunity, enabling developers to directly increase app downloads and only pay for results.

Appia’s new ad network enables developers to promote their apps by targeting ads by country and platform to promote their apps; it supports Android, iOS, Java, Symbian, Windows Mobile, BlackBerry, and Palm; and developers only pay for actual downloads of their apps. Developers can find out more and sign up at www.appia.com/ppd.

Developers will now be able to target consumers across Appia’s distribution network, which delivered 22 million downloads in March. The network now reaches more than 200 million mobile subscribers in over 200 countries. Appia recently announced a partnership to power the Opera Mobile Store for more than 100 million users, as well as with Telcel, Mexico’s largest operator, to power the Ideas Appstore for Telcel’s 64 million subscribers.

“While developers scramble to figure out discoverability in light of new policies within Apple’s App Store and Google’s Android Marketplace, we are providing new options for developers to market and promote their apps and only pay for results,” said Jud Bowman, founder and CEO, Appia. “Our performance-based advertising network gives developers a powerful way to directly influence the placement and traffic of their apps, leading to greater discoverability and increased downloads.”

Appia Communications Inc.