Adobe Pass Claims TV Everywhere Gold

Olympics help Adobe drive mainstream adoption of “TV Everywhere” across broadcasters and cable networks

August 30, 2012

1 Min Read

SAN JOSE, Calif. -- Adobe Systems Incorporated (Nasdaq: ADBE) today announced that Adobe Pass, a key component of Adobe’s Project Primetime, has quickly established itself as the industry leader in TV Everywhere services. Used to authenticate the live streaming of NBC Olympics coverage, Adobe Pass is now supporting over 40 sites and mobile apps from 25 top programmers. Adobe Pass is integrated with more than 150 cable and satellite operators, enabling TV content across devices from major networks including Fox, ESPN, CNN, TNT, MTV, Disney, and NBC Olympics.

Boasting a 10-fold increase in authenticated streams in the first six months of 2012, Adobe Pass was used for a number of highprofile events this year including NCAA® March Madness®, UEFA® Euro 2012 soccer, the NBA playoffs and the London 2012 Olympic Games. Approximately 98 percent of U.S. households are now able to access premium content via the Adobe Pass Service, which will also power live college football and other major events for Pac-12, ESPN and the Big Ten this fall season. Adobe today also announced Adobe Pass 2.0, which was successfully tested during the Olympics.

Adobe Pass supported NBC Olympics’ verification efforts for its coverage of the London Olympics, which resulted in more than 88 million authenticated streams to U.S. viewers, the highest number recorded for a single event in TV Everywhere history. Desktop consumption in the U.S. reached 70 percent of authenticated streams while smartphones and tablets supported a combined share of 30 percent with iOS leading by 81 percent and Android serving 19 percent of the streams. A total of approximately 7 million TV subscriber households accessed authenticated streams online.

Adobe Systems Inc. (Nasdaq: ADBE)

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