Adobe Kicks Off Project Primetime

BARCELONA -- At the IAB Annual Leadership Summit and Mobile World Congress, Adobe Systems Incorporated (NASDAQ:ADBE) today unveiled the industry’s first fully integrated video technology platform, code named Project Primetime, to enable smooth, TV-like experiences for ad-supported videos across Web-connected devices. This new platform delivers premium video and ad content consistently across all major platforms, including Apple iOS, Google Android, desktop operating systems and connected TVs. Shown for the first time at these two major industry events, elements of Primetime will be available throughout 2012.

Primetime creates a single, end-to-end workflow that interconnects Adobe streaming technologies, content protection, analytics and optimization with the recently acquired Auditude video advertising platform. This integration enables premium video providers to give customers a superior viewing experience through seamless dynamic ad insertion into any content type, whether linear, live or on-demand across Web-connected devices. Adobe Digital Marketing Suite is integral to Primetime, ensuring that media companies are able to combine consumption and revenue data to personalize their content and ads.

Adobe Systems Inc. (Nasdaq: ADBE)