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A-Medialynx Deploys SeaChangeA-Medialynx Deploys SeaChange

A-Medialynx rolls out digital video systems from SeaChange to run its German broadcast operations over IP

September 23, 2005

1 Min Read

MAYNARD, Mass. -- A-Medialynx has rolled out digital video systemsfrom SeaChange International, Inc. (Nasdaq: SEAC) to air MTV Germany’s signatureline-up of music videos and entertainment television. A-Medialynx is deployingSeaChange’s IT-based MediaClient architecture to develop a tightly integrated workflowbetween content capture and on-air program playback for its growing line-up of networktelevision clients.

A-Medialynx is the production facility and play-to-air service provider for the threeGerman channels owned by Viacom – Nickelodeon, MTV Germany and VIVA.SeaChange’s MediaClient architecture enables A-Medialynx to store video assets in oneplace and streamline operations by employing an “edit-in-place, play-in-place” workflow.

A-Medialynx centralizes multichannel on-air playout with a SeaChange MediaLibrary24000e supported by six MediaClient software codecs. Further, A-Medialynx ties AppleFinal Cut Pro editors to SeaChange’s MediaLibrary for tapeless networked broadcastoperation. The facility also integrates Aveco automation software with the MediaClientarchitecture. SeaChange’s partner Digital Video Computing (DVC) www.digitalvideo.deis chief system integrator for A-Medialynx’s network operation.

“We rolled out SeaChange’s standards-based MediaClient platform to efficiently run ourbroadcast operation with the latest IP networking innovations and the freedom ofcentralized format-independent storage,” said Helmut Audrit, managing director, AMedialynx.“Innovations like MediaClient and MediaLibrary empower network providers like AMedialynxto grow their business efficiently and economically, to better manage theirmedia enterprises and to get more out of their media assets,” said Marcello Dellepiane,VP of SeaChange EMEA, exclusive distributor of SeaChange products in Europe, theMiddle East and Africa.

SeaChange International Inc.

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