Deep packet inspection vendor takes advantage of wireless demand for service creation and service provisioning

January 11, 2008

2 Min Read
Sandvine Nabs Wireless Wins

Sandvine Inc. nabbed two new customers by targeting its deep packet inspection (DPI) equipment at the wireless market.

With the introduction of its 10-Gigabit Ethernet PTS 14000 platform to wireless providers, Sandvine hopes to meet the increasing demand for traffic management in the mobile space. (See Sandvine Intros Platform.)

According to a recent Light Reading Insider report, the mobile sector will be the fastest growing segment of the DPI market in coming years, surpassing spending in the wireline market by 2011. (See DPI Market Set for Mobile Ramp and The Greening of DPI.)

Simon Sherrington, author of the report, writes that mobile operators are "showing more interest in the technology" as they seek to "manage and monetize the traffic in their networks."

"In terms of customer count, we see wireless as being the leading category in terms of customer acquisitions for us or in our space," says Sandvine executive vice president Tom Donnelly. "There's a higher rate of growth in this area than in wireline."

Wireless providers have different needs than wireline providers, with a greater number of users and lower data rates, Donnelly says. Even so, interest from wireless providers is being driven more by their interest in service creation and service provisioning tools.

"At first blush you might think that it's a resource management or traffic management sort of thing. But what we're finding is that [wireless providers] tend to create and introduce new services faster than wireline providers. What's bigger is the way it complements service creation," Donnelly says.

The service creation and service provisioning portion of its portfolio was bolstered by two acquisitions Sandvine made over the summer, when the company purchased CableMatrix Technologies Inc. and Simplicita Software Inc. (See Sandvine Bags Two in Shopping Spree and Sandvine Acquires Two.)

"Elements of the CableMatrix technology, which is now part of what we call our Service Delivery Unit, were key elements of both these wins," Donnelly says. "In particular, CableMatrix gave us advanced abilities in policy management and service creation. We're excited to see how these are coming together."

While Sandvine would not name the new customers, Donnelly says one contract came from a pan-European service provider with 500,000 DSL subscribers and 5 million wireless subscribers, and another contract is with a North American WiMax provider.

— Ryan Lawler, Reporter, Light Reading

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