Bytemobile Does Adaptive Traffic Management

Bytemobile unveils industry’s first adaptive traffic management system for evolving mobile networks

August 30, 2011

4 Min Read

SANATA CLARA, Calif. -- Bytemobile, Inc., the industry leader in video optimization and Smart Capacity™ solutions for mobile network operators, today launched its new product line – the T3000 Adaptive Traffic Management System. Bytemobile's T3000 Series represents a fundamental change in traffic management architecture for mobile networks, enabling operators to manage millions of mobile subscribers' access to rich content and applications through a single platform. In conjunction with this announcement, Bytemobile announced the general availability of the first T3000 Series product, the T3100 Adaptive Traffic Manager.

“Disparate network elements make mobile data traffic management an increasingly complex challenge for operators. Future mobile networks – without holistic control over video transcoding, delivery and policy – will become bogged down by video traffic which increasingly dominates bandwidth consumption. The industry's large equipment suppliers and integrators are being pushed to deliver turnkey solutions that incorporate innovations from smaller suppliers. I believe the market opportunity for Bytemobile's new T3000 Series is significant and likely disruptive,” said Ryan Koontz, Principal at Inflection Point Research.

The T3100 is the industry’s first fully integrated in-line platform designed to automatically adapt and manage all mobile Internet Protocol (IP) traffic based on real-time network conditions. This enables operators to improve the quality of experience (QoE) for their subscribers as they access video content from YouTube, Netflix and other sites, download and use Android and iPhone applications, and engage in Skype and Facebook video chats. Combined, these sources account for more than 50 percent of all data traffic on mobile networks today. With traffic expected to increase 25-35 times over the next five years, operators are facing capacity constraints that require innovative, cost-effective solutions.

Bytemobile’s T3100 Adaptive Traffic Manager removes the cost and complexity of deploying and managing multiple traffic control elements in the network. The solution effectively eliminates costly capital expenditures and operating expenses associated with a combination of network elements for caching, load balancing, deep packet inspection (DPI), web and video optimisation, policy control, and analytics. This reduces the operators’ total cost of ownership (TCO) for traffic management by up to 50 percent within months of deployment. Through the use of adaptive traffic management and auto-tunable traffic control features, the T3100 improves the utilisation and performance of existing network capacity by 30-50 percent.

“We built the T3000 Series to solve a fundamental problem in mobile networks. The increasingly bandwidth-hungry video, applications and rich multimedia content traversing 3G and 4G radio access networks today have become too complex for existing traffic management solutions,” said Chris Koopmans, vice president of products at Bytemobile. “While today’s solutions are focused on three standard levels of traffic management, the T3100 – as the industry’s first Adaptive Traffic Manager – can detect and react to network conditions in the cell, radio access network (RAN) and core in milliseconds. With intelligence that spans seven dimensions of traffic control and unparalleled control functions to inspect data traffic at all layers of the network, the T3100 measures each subscribers QoE in real time, enabling operators to dynamically adjust traffic flows to maximise the user experience.”

Adaptive Traffic Management System Highlights

• Global Traffic Management includes deep packet inspection (DPI) at all layers of traffic (2-7), and load balancing and traffic steering for both upstream and downstream traffic. Global traffic management allows operators to set tiered quota and congestion management policies. This capability also provides insight into particular applications that are ‘chatty’ or demanding of network resources, so that operators can better manage total bandwidth consumption.

• Smart Caching improves the overall subscriber experience under network load by caching the most popular content in real time, closer to the edge of the access network. Smart caching also supports a distributed caching architecture that aligns with operators’ evolving content delivery network (CDN) strategies.

• Selective Optimisation leverages Bytemobile’s best-in-class optimisation capabilities in order to provide a more intelligent approach to traffic management – applying targeted optimisation if, when and where needed or based on preset policies and parameters.

• Network and Application Intelligence provides operators with QoE metrics based on subscriber intelligence, by offering insight into when and where a subscriber experiences service levels ranging from poor to excellent, based on cell, access or core network conditions. The T3000 system also gives operators a comprehensive view across geographies to compare and report different mobile data usage patterns for measurement, benchmarking and maximising efficiency of network resources.

The T3100 Adaptive Traffic Manager is a NEBS Level 3-compliant, fault-tolerant system with built-in redundancy for all hardware and software components. The T3100 is designed to be deployed in the core of mobile networks, between the RAN and the Internet. Acting as an intelligent, content-aware control point between the Internet and the mobile network, the T3100 eliminates the need for external DPI or dedicated load balancing traffic management solutions.

Bytemobile Inc.

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