& cplSiteName &

Naming Cable Mobile

Michael Harris
BroadBananas
Michael Harris
3/29/2007

How would you like the job of brainstorming a brand name for the granddaddy of all oxymorons: cable mobile service? It's no easy task, as all the good names, like Unstrung, are already taken. And something hip like C-mobile is not sufficiently differentiated.

After much deliberation, the marketing mind trust at the Sprint Corp. (NYSE: S) MSO joint venture announced its selection for a new moniker. And the winner is: Pivot

Isn't the logo a looker?



For what it lacks, Pivot may well beat the much maligned new look from Alcatel-Lucent (NYSE: ALU):



Or Cisco Systems Inc. (Nasdaq: CSCO)'s new Toys 'R Us style:



The only real danger is that over cocktail conversation cable-mobile could be easily confused with a divot or a trivet.

According to the Sprinters: "Pivot is now available in eight metropolitan areas (Raleigh, N.C.; Austin, Tex.; Boston; Portland, Ore.; San Diego; Phoenix; Cincinnati; and Dayton, Ohio). Pivot is expected to launch in 40 metropolitan areas in 2007. The capability to program your home DVR from your Sprint phone will also be available to customers in select areas in 2007."

Cool, that last feature is Pivot-al.

— Michael Harris, Chief Analyst, Cable Digital News

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from BroadBananas
Top MSO is still pilfering more subs than the two largest telcos
Why didn't anyone pitch femtocells to the McCain family?
MSOs with their own credit concerns are undoubtedly keeping close watch on UK cable operator's situation
Why take your chances on over-the-air converter boxes when you can get a screaming deal on basic cable?
With TV, as with phone service, the freshest competitors tend to satisfy the most
Featured Video
Upcoming Live Events
October 22, 2019, Los Angeles, CA
November 5, 2019, London, England
November 7, 2019, London, UK
November 14, 2019, Maritim Hotel, Berlin
December 3-5, 2019, Vienna, Austria
December 3, 2019, New York, New York
March 16-18, 2020, Embassy Suites, Denver, Colorado
May 18-20, 2020, Irving Convention Center, Dallas, TX
All Upcoming Live Events
Partner Perspectives - content from our sponsors
Multiband Microwave Provides High Capacity & High Reliability for 5G Transport
By Don Frey, Principal Analyst, Transport & Routing, Ovum
5G + Cloud + AI + Ecosystem, Opening New World of Video
By Samuel Chen, President, Cloud & Data Center Marketing, Huawei
All Partner Perspectives