MWC 2010 Photos: Huawei Booth Tour
In 2009 the tour didn't go so well. (See MWC 2009: Huawei Booth Tour.)
This year the rules were slightly different: Only 10 minutes instead of 20, and the seven companies taking part were restricted to talking about three key topics or products.
The Huawei team was clearly better prepared this time, and provided something different from the other vendors that took part in this year's photo booth tour series. (See MWC 2010 Photos: Motorola Booth Tour, MWC 2010 Photos: ZTE Booth Tour, MWC 2010 Photos: Ericsson Booth Tour, MWC 2010 Photos: NEC Booth Tour, MWC 2010 Photos: Nokia Siemens Booth Tour, and MWC 2010 Photos: AlcaLu Booth Tour.)
Click on the image below to launch the slideshow and navigate your way through the pictures. Find out how we graded Huawei's overall effort by reading the final picture caption.
The key difference between Huawei and the other vendors was that it chose not to focus on any network infrastructure, but instead picked out its service delivery platform (SDP), new smartphone models, and a Long Term Evolution (LTE) dongle to promote as its key developments on show in Barcelona.
Focusing on areas other than the physical network worked, with the inclusion of its SDP platform a relevant step, given the increasing importance of Service Provider Information Technology (SPIT) issues. (See The SPIT Manifesto and Analysts: SPIT Is Hot Stuff.)
All photos by Siqui Sánchez. He left the captions to us.
— Ray Le Maistre, International Managing Editor, Light Reading