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MWC 2009: Alcatel-Lucent Booth Tour

BARCELONA -- Mobile World Congress 2009 -- What could the booth crew at Alcatel-Lucent (NYSE: ALU) do in 20 minutes that would make a Mobile World Congress visitor want to know more?

We'd already put the Nokia Networks and Nortel Networks Ltd. teams through their paces at this year's show, now it was AlcaLu's turn. (See MWC 2009: Nortel Networks Booth Tour and MWC 2009: Nokia Siemens Booth Tour.)

Alcatel-Lucent's director of technology demonstrations for the wireless business group, Bill Goers, was our guide. With the clock running, he explained there were a number of different themes or areas of focus -- including the use of IP Multimedia Subsystem (IMS) application servers to enable carriers to provide a unified customer experience across multiple social networking sites, and an LTE demonstration that included the use of a customer profile engine for marketing strategies -- and noted that no single company (yes, not even AlcaLu!) was capable of doing absolutely everything by itself.

That was the cue to mention the new ng Connect Program, which Goers described as "our ecosystem play" for next-generation mobile broadband applications development. (See AlcaLu Forms an Ecosystem.)

But there was something missing: We were surprised to not hear about the company's femtocell developments during the tour, though it's tough to squeeze everything into 20 minutes:

All photos by Siqui Sánchez; all captions by...

— Ray Le Maistre, International News Editor, Light Reading

opus48 12/5/2012 | 4:10:42 PM
re: MWC 2009: Alcatel-Lucent Booth Tour You guys have done a fine job with this, Nortel and others. So good that I felt a visceral sense of exhaustion, sore feet, too much coffee, hype, loud noise, too many people and other signs of conference fatigue. Why attend one ever again?
digits 12/5/2012 | 4:10:41 PM
re: MWC 2009: Alcatel-Lucent Booth Tour Well, it was an interesting experiment. A time limit and a photographer in tow changes the game for the company involved, and it means I am in and out in 20 minutes (my attention span threshold).

Next year we'll find a way to do them better - if anyone let's us go back!

But we'll think about that next year...

DCITDave 12/5/2012 | 4:10:41 PM
re: MWC 2009: Alcatel-Lucent Booth Tour re: "Why attend one ever again?

I'm sure that question is rattling around Ray's head at the moment.

opus48 12/5/2012 | 4:10:40 PM
re: MWC 2009: Alcatel-Lucent Booth Tour this popped into my minds eye: a hidden camera with sound. Probably crosses an ethical boundary, but what big fat fun that would be. Anyway...
Bill Goers 12/5/2012 | 4:10:37 PM
re: MWC 2009: Alcatel-Lucent Booth Tour As the host for this tour, I thought the concept was a good one. I for one, would be happy to participate in the "challenge" next year (although I will be better prepared, so watch out). Of course, the ALU Femto marketing team has been asking me why I failed to position our innovative offering in this space and we do have a great story here...

I would be interested to see other reader's reactions.
digits 12/5/2012 | 4:10:33 PM
re: MWC 2009: Alcatel-Lucent Booth Tour Hi Bill
Thanks for pitching in.
20 minutes isn't long is it!!

Thanks for hosting the tour.

Bill Goers 12/5/2012 | 4:08:44 PM
re: MWC 2009: Alcatel-Lucent Booth Tour

Hey Ray,

-áAny plans to do a "challenge" at CTIA that you know about?

digits 12/5/2012 | 4:08:42 PM
re: MWC 2009: Alcatel-Lucent Booth Tour


Not that I'm aware. I certainly won't be doing any booth tours because I won't be attending.

Enjoy the show!


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