- Suggests that a new content market isn't worth getting into unless it's already successful, which is silly, and
- Notes that offering broadcast TV on a mobile phone, as a standalone service, just isn't compelling.
No. 2 is a worthwhile point.
As I mentioned last week, there is no truly mobile content around right now. Making TV content smaller doesn't take into account location or presence, two ingredients that should make a mobile video experience remarkably different -- different even than watching short YouTube clips on your iPhone.
My request to meet content developers in this space have fallen on deaf ears. Hopefully, I'll run into someone thinking along these lines at CTIA.
That said, it does make sense for a broadcast TV content distributor like Dish to be concerned with providing a set of services to mobile consumers. But I wouldn't expect that even those services will stand out as individual products until the day that the kind of content produced for mobile phones is at least as unique as the devices themselves.
– Phil Harvey, The Editor, Light Reading