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Small cells

SlideshowUrban Jungle Is Still Too Wild for Small Cells

Small Cells, Big Cheeses
From left to right: Dave Salam, director for network strategy and core network infrastructure; Adrian di Meo, CTO of Telefonica UK; Frode Stoldal, CTO of Telenor; Manuel Rosa da Silva, CTIO of Portugal Telecom; Bryn Jones, CTO of 3 UK.
From left to right: Dave Salam, director for network strategy and core network infrastructure; Adrian di Meo, CTO of Telefonica UK; Frode Stoldal, CTO of Telenor; Manuel Rosa da Silva, CTIO of Portugal Telecom; Bryn Jones, CTO of 3 UK.

Mitch Wagner 6/11/2014 | 8:16:48 PM
UK more conducive My impression of the UK is that the populated parts are densely populated indeed, making small cell deployments more practical from a physical standpoint. Is that correct?
AJ Allred 6/11/2014 | 5:08:35 PM
City fathers owe something Using the term 'urban jungle' helps point out how regulations at the municipal level seem to be viewed as unavoidable bumps in the road.  We look for technology work-arounds instead, as if city fathers were another form of hopeless rain fade.    

We need a set of arguments that push urban leaders to view commercial wireless as a vital community insfrastructure, like water, streets, and sewer.  We should not accept that wireless furniture gets regulated by how it looks, instead of how it works.  
MordyK 6/11/2014 | 2:33:14 PM
Re: Biggest challenge in monetization It was easy for carrier's to stand on a high horse when it was all theory, but as they face the reality of complex and the diverse multitude of deployment scenarios in the coming years, they'll need to embrance previously avoided models such as network sharing and SC's as a Service among others.
Carol Wilson 6/11/2014 | 2:19:28 PM
Re: Biggest challenge in monetization MordyK,

You present an interesting and very reasonable scenario.

I totally agree that there needs to be more creativity brought to this process. I also think that's why anyone planning to deploy small cells needs to be looking at all the options. Earlier this week, AT&T said it's even looking at the cable industry's small cell as a service options, something it wasn't so high on in the past. 
MordyK 6/11/2014 | 1:56:22 PM
Re: Biggest challenge in monetization I agree Carol, but financing is only one part of the monetization play. Carrier's need to think beyond their current business models for ways to monetize and ease operational issues.

I'll provide an example in retail but this applies to any sector if modified.

When a carrier approaches a retailer or facility owner and pitches them on a coverage solution such as DAS or small cells, a carrier ends up with a big chunk of the cost depending on the facility and teh agreement. If however the carrier provided the facility with analytics or interactive abilities with the clients derived fro the deployment, a retailer/facility would be more than happy to take on additional parts of the deployment and/or maintenance burden.
Carol Wilson 6/11/2014 | 10:29:04 AM
Biggest challenge in monetization I think the two gentlemen who discussed financing all this small cell stuff hit the nail on the head. Using small cells for coverage makes a ton of sense but if you can't monetize it -- or get the customers to pay for it, as with WiFi -- then the cost of the build-out and operation of those small cells looms large as a major problem. 

If there's money to be made there, the other issues can be resolved. 
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