According to a survey conducted by Parks Associates on behalf of the Femto Forum Ltd. , 56 percent of cellphone-owning consumers in the US found femtocells appealing once they were described. Only 10 percent actually knew what they were though.
The survey also found that 72 percent of those who thought femtos were appealing were also interested in at least one femto service. What's more, half would pay $4.99 per month for that service or $9.99 per month for a bundle of their favorite three services.
The Femto Forum wants us to conclude that there will be widespread interest in femtocells once they are understood, but perhaps education needs to come before operators start asking consumers to pay first for the devices and then for the associated services. (See Openet Questions Femto Triple Dip.)
Because, can consumers really be expected to pay for something they (and the people selling it to them) don't understand?
— Sarah Reedy, Senior Reporter, Light Reading Mobile