x
Small cells

Femtowhat?

11:55 AM -- Consumers in the US want femtocells. Well, they don't know what they are, but if you explain it to them, then they really want them. They even want to pay for them and the services that come with them.

According to a survey conducted by Parks Associates on behalf of the Femto Forum Ltd. , 56 percent of cellphone-owning consumers in the US found femtocells appealing once they were described. Only 10 percent actually knew what they were though.

The survey also found that 72 percent of those who thought femtos were appealing were also interested in at least one femto service. What's more, half would pay $4.99 per month for that service or $9.99 per month for a bundle of their favorite three services.

The Femto Forum wants us to conclude that there will be widespread interest in femtocells once they are understood, but perhaps education needs to come before operators start asking consumers to pay first for the devices and then for the associated services. (See Openet Questions Femto Triple Dip.)

Because, can consumers really be expected to pay for something they (and the people selling it to them) don't understand?

— Sarah Reedy, Senior Reporter, Light Reading Mobile

KCDay 12/5/2012 | 4:21:26 PM
re: Femtowhat?

SoftBank in Japan are leading the way here.


They offer femtos for free to make it easy for customers to try a premium mobile experience indoors.


In return SoftBank benefits from happier customers and less traffic on the macro network.


Keith Day, Ubiquisys.

HOME
Sign In
SEARCH
CLOSE
MORE
CLOSE