French operator SFR has decided to give away a 3G femtocell to any subscriber who wants one. The little devices cost €49 (US$66), which will be automatically reimbursed as soon as it is connected and activated. As for its macro network, the operator has rolled out HSPA+ in the country with 43 percent of the population covered with mobile broadband speeds up to 21 Mbit/s. SFR also said it is testing an Auto Connect Wi-Fi service that will seamlessly switch users from Wi-Fi to 3G connections, depending on hotspot and mobile coverage conditions.
The U.K.'s Advertising Standards Authority has put the cat amongst the pigeons by ruling that ISPs can only advertise downlink speeds that 10 percent of their subscribers can actually reach, reports The Independent. Broadband service providers in the U.K. have repeatedly been criticized for misleading customers with their "up to" claims on potential speeds. (See 'Up To' No Good and ISPs Shamed by UK Broadband Speed Tests.)
Vodafone UK has upset more than a few of its customers with the announcement that it plans to "simplify" its monthly bills by the simple expedient of rounding them up to the nearest 50 pence, reports The Guardian. The cost of some "out-of-bundle" calls (i.e. those that bust the data cap) is also going to increase by 67 percent, though the cost of other calls will come down. (See Vodafone's Key Data Points.)
Nordic operator Telia Company says that its LTE network in Sweden now covers 153 sites, a figure it hopes to see increase to 231 by the end of the year, reports Mobile Europe.