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T-Mobile, Taco Bell to Open Co-Branded 'T-MoBell' Stores in 3 Cities Next Week

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7/16/2019
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BELLEVUE, Wash. & IRVINE, Calif. -- It’s the iconic mashup you never knew you needed – but now you want so bad. After launching their “free taco every week” giveaway with T-Mobile Tuesdays during this year’s Super Bowl, T-Mobile (NASDAQ: TMUS) and Taco Bell (NASDAQ: YUM) are going even bigger, creating their first co-branded T-MoBell stores to bring the ultimate experience – smartphones + tacos – to everyone. Coming July 23-25 to New York, Los Angeles and Chicago, T-MoBell stores will serve awesome—and free!—exclusives, including a limited edition T-MoBell Freeze, free tacos and co-branded merch that will give your friends major FOMO. Plus, each T-MoBell location will be serving up celeb meet-and-greets to celebrate the opening.

“When we launched free tacos every week on T-Mobile Tuesdays, TacoBell.com had its highest online order day ever and T-Mobile Tuesdays was number one in the App Store. Since then, Un-carrier customers have snagged more than 14 million free tacos from the app!” said John Legere, CEO of T-Mobile. “People love tacos. And they love their phones. T-MoBell is the ultimate fusion of those two loves, and we can’t wait to show everyone what we’ve cooked up.”

T-Mobile US Inc.

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Clifton K Morris
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Clifton K Morris,
User Rank: Light Sabre
7/16/2019 | 2:10:49 PM
I laughed out loud
Another fine example of how co-branded marketing budgets will never be cut at uncarrier because company brand equity remains pretty low. Makes you ponder what’s next. Perhaps it’s complementary Tequila shots offered before signing the contract to loosen prospective customers up?
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