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Nokia Tries Again With Mobile Music

Nokia Corp. (NYSE: NOK) is bringing its mobile music service back to life in the U.S., but this time, it's free of charge, free of ads and streamed from the Web. The handset maker unveiled Nokia Music stateside on Tuesday, ahead of its Nokia World conference, having already re-launched in Europe.

The service is available exclusively to Lumia handset owners in the U.S. as a downloadable app and features 150 pre-made playlists from U.S.-based musicologists and global artists, as well as the ability to create your own playlist from a warehouse of millions of songs. The tunes work offline as well, and the app includes a "gig finder" function that taps into Nokia's location capabilities to find shows that are happening near the user. (See Nokia, 21 Others Explore the Great Indoors and Nokia Puts Itself on the Map.)

Nokia is also teaming up with its Lumia 900 carrier partner AT&T Inc. (NYSE: T) and Green Day to promote the app with an exclusive concert and playlists for AT&T's customers. The app is Nokia's second music-focused announcement, following a streaming radio app that it plans to include on future Lumia handsets as well. (See Nokia Starts Over With Mobile Music.)

Why this matters
This isn't Nokia's first crack at mobile music. The handset maker used to operate Comes With Music, later Ovi Music Unlimited, a subscription music service it shut down in early 2011 due to lack of interest from consumers and from carriers. The market dynamics around mobile music have changed in recent months, however, thanks in large part to over-the-top apps like Pandora Media Inc. and Spotify that have popularized the "freemium" model, which peppers non-paying users with ads but loses the marketing for monthly subscribers. (See Comes With Carriers? and Nokia Unveils Comes With Music.)

Attracting operator support for Nokia Music, which it seems to have with AT&T, should help make Nokia Music an attractive alternative to other OTT options if you are a Lumia handset owner. How Nokia will make money on the ad-free service, however, is less clear.

Nokia World will take place in NYC tomorrow, where the handset maker is expected to announce its first Windows 8 devices, as well as many more updates to its smartphone strategy. (See OS Watch: Samsung Beats Nokia to Windows 8, Euronews: Nokia Won't Waver on Windows and Microsoft Sets a Windows 8 Timeline.)

For more

— Sarah Reedy, Senior Reporter, Light Reading Mobile

paolo.franzoi 12/5/2012 | 5:22:14 PM
re: Nokia Tries Again With Mobile Music


They do it via volume.  :)




joset01 12/5/2012 | 5:22:13 PM
re: Nokia Tries Again With Mobile Music

As someone that checks out a lot of mobile music services I'd have to say that 150 playlists seems lacking.

sarahthomas1011 12/5/2012 | 5:22:12 PM
re: Nokia Tries Again With Mobile Music

The ability to create your own from "millions" of songs is pretty compelling though. 

krishanguru143 12/5/2012 | 5:22:12 PM
re: Nokia Tries Again With Mobile Music

“How Nokia will make money on the ad-free service, however, is less clear.”

It is won’t be that bad, they didn’t sell many of the Lumia 900’s at all.  Some of those “sales” were also free due to bugs in the software.  When you are giving something away for free or making it very low cost and still can’t move many of them, you know the consumer hates it.

krishanguru143 12/5/2012 | 5:22:11 PM
re: Nokia Tries Again With Mobile Music

WP has never been successful and the majority hate it.  Just wait for Windows 8 and see how fast Microsoft will reverse course with Metro, I mean “Modern UI”.  Sales have hardly moved for WP since it was released.  AT&T spent $450 to $500 per phone in marketing to move the Lumia 900, Nokia was giving them away and still they only managed to “sell” around 300,000.  It was a completer utter failure, a disaster and the consumer spoke loudly but Microsoft still isn’t listening.


Microsoft believes that what you use on a desktop is what you should use on a phone and tablet.  Apple has proved them wrong on the tablet front.  iOS does not have the same interface as OS X does.  So Microsoft is setting themselves up for failure with Windows 8.  Expect SP1 out within a month and the original Windows UI fully restored.


Of course Microsoft will say how many Windows 8 copies they sold, but that is only because it will be cheap out of the gate before they hike the price to what they normally sell it for.  So people will uy it just to have a cheap license and not actually use it.

paolo.franzoi 12/5/2012 | 5:22:11 PM
re: Nokia Tries Again With Mobile Music


Not sure that we can define that people hate it but I think the idea is to give it away as a way of attracting new users.  Might be a relatively low cost way of getting people to try a phone.  Not likely a good idea, but at least it is an idea.



shygye75 12/5/2012 | 5:22:09 PM
re: Nokia Tries Again With Mobile Music

How much does Nokia have to pay for content?

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