Services/apps mobile

M2M Cranks Up a Notch

2:15 PM -- Keep an eye on developments in the machine-to-machine (M2M) market, because it seems like some of Europe's smarter cookies are starting to ramp up their M2M activities.

Just recently there have been signs of expansion from Telia Company and Telenor Group (Nasdaq: TELN), and when the Scandinavians start making moves in a particular service market then you know it's time to start paying more attention.

Telenor has been working on its M2M activities for some time, forming a special business unit, Telenor Connexion, in 2008 and signing up big-name corporate accounts such as Volvo, Nissan and Hitachi. Then a few weeks back it announced its expansion in Asia/Pacific, where it's looking to build on its European experience. (See Telenor Connexion Expands in Asia.)

Speaking to Light Reading about that expansion, Gwenn Bjornstad Larsson, Telenor Connexion's chief marketing officer, noted that its main rivals in Europe were T-Mobile International AG , Telefónica SA (NYSE: TEF) and Vodafone Group plc (NYSE: VOD), but that it wasn't seeing TeliaSonera in the market yet.

Well, that could be about to change, as TeliaSonera today announced it has signed a cooperation agreement with Orange (NYSE: FTE) and Deutsche Telekom AG (NYSE: DT) that covers roaming and quality-of-service levels across multiple territories. This enables the Swedish carrier to offer better M2M service guarantees across many more European countries for its customers, while it extends DT and FT's M2M service reach into Sweden, Norway, Finland, Denmark, Estonia and Lithuania. (See TeliaSonera Crashes M2M Party.)

It's only a matter of time before more operators join that particular group –- anyone serious about M2M might not want to be left out.

— Ray Le Maistre, International Managing Editor, Light Reading

Sign In