Comes With Carriers?
The plans never gained traction with consumers or the support of wireless operators, who saw Nokia as a threat rather than a potential partner. In fact, Comes With Music never came to the U.S. despite many false starts. Nokia will continue to offer it in six countries, but not the 27 others it used to be offered in.
The fact that carrier support appears important to make unlimited music successful bodes well for Leap Wireless International Inc. (Nasdaq: LEAP), which recently became the first operator to attempt a similar move with Muve Music, an unlimited download service for $10 more per month. But it's still a challenging value proposition. (See Cricket Comes With Music Too and CES 2011: Cricket Chirps About New Service.)
To me, mobile music just makes sense. People love music and they always carry their mobile phones. It really should work. But people also love not paying for things, so unless you're iTunes, any service that asks them to do so is bound for trouble. There are too many other free (although often not unlimited and, often, not legal) options.
Cricket may have more luck since it cuts out the middleman and tacks Muve on to the monthly bill, but I think operators will continue to tread lightly into mobile music. There have been too many Comes With Music-style misfires in the past.
— Sarah Reedy, Senior Reporter, Light Reading Mobile