FRISCO, Texas -- fring, whose mobile IP communications service was recently acquired by GENBAND, a leading developer of multimedia and cloud communications solutions, announced that French operator Bouygues Telecom has selected the fring Over the Top (OTT) service to provide Bouygues customers with free phone calls and SMS on Wi-Fi while abroad.
This summer’s successful launch of Bouygues Telecom’s popular World & YOU service for their B&YOU brand yielded very positive feedback from customers who enjoyed free calls and SMSs while abroad.
“Our customers expect high quality, low cost mobile service which, thanks to the fring service, we can now extend beyond local French cellular coverage, allowing subscribers to enjoy international communication as if they were calling from within France,” said Benoît Torloting, Head of digital & B&YOU at Bouygues Telecom. “Leveraging the fring OTT solution, we eliminate cellular network roaming charges and deliver our commitment to quality-cost competitive advantage even when our customers are travelling worldwide.” Benoît Torloting continued, “Our World & YOU launch was a great success, with an increase in new users and substantial interest from the French market.”
“This successful offering with Bouygues Telecom demonstrates market demand for the fring Telco OTT solution, which enables telecom operators to provide their subscribers with cost-saving communications, a rich user experience and reduced churn to independent applications,” said Roy Timor-Rousso, former CEO of fring and current senior executive in GENBAND’s Multimedia Business Unit. “Leveraging our extensive experience in mobile applications and telco-grade cloud network, we were able to provide Bouygues Telecom with a complete solution - with rapid time-to-market within weeks of defining their unique needs.”