Mobile Video

Verizon Adds Color to Video on LTE

NEW ORLEANS -- International CTIA Wireless -- One thing 4G Long Term Evolution (LTE) should do better than 3G is live video streaming, and Verizon Wireless is hoping to prove it through a new partnership with the startup behind Color, a live video-broadcasting application.

The app's already available on Android and iOS devices, letting users send 30-second clips of live, albeit silent, content -- think scenic views or cute cat moments -- to their Facebook friends. Through its Verizon tie-up, Color will optimize its app to the specific handset on which it will be pre-installed, promising to double the frame rate for its content. Color's CEO, Bill Nguyen, writes in a blog post that it will integrate into the "metal" or hardware of the phone, not just the software for encoding the video. Verizon's yet-to-be named phones will also exclusively get the ability to add audio to uploads.

And, Nguyen tells The Verge that the LTE network will allow it to eke out 20 times the video quality while only using four times the bandwidth. That's good for both Color and Verizon.

Why this matters
Verizon has already revamped its mobile TV and video strategy for LTE, and adding an uploading component will further showcase the faster data speeds. But, while the videos are only 30 seconds each, an influx of them will also add more data traffic to its network, as well as push users closer to their data caps.

For Color, snagging a deal with Verizon is a coup as the company has succeeded in getting ample funding, but has yet to generate much consumer interest.

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— Sarah Reedy, Senior Reporter, Light Reading Mobile

sarahthomas1011 12/5/2012 | 5:33:50 PM
re: Verizon Adds Color to Video on LTE

The blog said audio would be an exclusive feature to Verizon. I haven't tried the app before, but as I understand it, it was only for silent films in the past.

joset01 12/5/2012 | 5:33:50 PM
re: Verizon Adds Color to Video on LTE

Meet them last night, they do appear to have audio, although it was hard to discern the quality of it over the brass band that was playing.

sarahthomas1011 12/5/2012 | 5:33:57 PM
re: Verizon Adds Color to Video on LTE

The lack of audio was a really weird limitation. Any scenario I can imagine wanting to stream live would include audio...concerts, speeches, basically any live event.

I've reached out to Verizon to find out what devices Color will integrate with first and will update when I hear back.

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