The app's already available on Android and iOS devices, letting users send 30-second clips of live, albeit silent, content -- think scenic views or cute cat moments -- to their Facebook friends. Through its Verizon tie-up, Color will optimize its app to the specific handset on which it will be pre-installed, promising to double the frame rate for its content. Color's CEO, Bill Nguyen, writes in a blog post that it will integrate into the "metal" or hardware of the phone, not just the software for encoding the video. Verizon's yet-to-be named phones will also exclusively get the ability to add audio to uploads.
And, Nguyen tells The Verge that the LTE network will allow it to eke out 20 times the video quality while only using four times the bandwidth. That's good for both Color and Verizon.
Why this matters
Verizon has already revamped its mobile TV and video strategy for LTE, and adding an uploading component will further showcase the faster data speeds. But, while the videos are only 30 seconds each, an influx of them will also add more data traffic to its network, as well as push users closer to their data caps.
For Color, snagging a deal with Verizon is a coup as the company has succeeded in getting ample funding, but has yet to generate much consumer interest.
- Verizon Updates Mobile TV for LTE
- Verizon Sizes Up New Wireless Video Service
- Verizon Helps Put $8M Into Skyfire
- Verizon Tweaks Mobile Video for Data Caps
- Verizon Video Hits its LTE Network
— Sarah Reedy, Senior Reporter, Light Reading Mobile