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Mobile Video

The Mobile Video Learning Curve

marjsdad 12/5/2012 | 5:36:42 PM
re: The Mobile Video Learning Curve

Sarah:


I haven't seen much comment or analysis on a bandwidth efficiency scenario whereby the FCC mandates Mobile DTV chips in 4G devices. Since that spectrum is already allocated and used, isn't it likely to relieve some of the LTE wireless spectrum crunch, especially for live events like sports and news? How much would that add to the cost of a wireless device, and how much of that cost could be mitigated by offloading from the LTE spectrum? Would users pay for such a service? Would love to hear your perspective.

sarahthomas1011 12/5/2012 | 5:36:41 PM
re: The Mobile Video Learning Curve

I don't think live TV is what's stressing any of the networks today. I don't know many people who watch that, especially on the network instead of WiFi. I think it's more about mobile video - OTT or on-demand content. I bet we'll start to see more mobile DTV offerings though. MetroPCS was the first to announce on in the U.S., but more will follow when the chips are embedded in more handsets. I'd be willing to be they'll charge for it too. But, if consumers will pay is a good question!

marjsdad 12/5/2012 | 5:36:40 PM
re: The Mobile Video Learning Curve

I guess I'm thinking local broadcast of live news and sports WOULD be common on wireless devices IF devices were outfitted with a Mobile DTV chip - perhaps easing the amount of data delivered over the wireless network.

sarahthomas1011 12/5/2012 | 5:36:39 PM
re: The Mobile Video Learning Curve

If they can get the quality up to par (coverage gaps aside) they'll definitely charge more for it too, which may hurt adoption. I agree - it's going to be tricky for live TV to take off.


Random side note: most of the videos I consume on the network are music videos, but I don't actually watch them -- just do it when I'm on the go and want to hear a particular song. Wonder how much data that habit burns up...

kaps 12/5/2012 | 5:36:39 PM
re: The Mobile Video Learning Curve

I've been watching a bunch of live mobile video lately (hey, it's my job) and can tell you that my instant take is that it is never going to be something widely adopted, video chip or no chip. It's not like music where you can be doing something else (driving, working out). Watching video means you are usually sitting still. And if you do that regularly (plane, train) odds are you will soon upgrade to a tablet, and will use Wi-Fi.


Cellular is just still too sketchy in coverage and way too expensive to do things other than say catch a few minutes of the Masters while your daughter is at the doctor's office, or like Sarah noted, a YouTube video clip. Live video streaming is just not going to be widely accepted because of cost/performance issues plus the fact that you have to be sitting still to watch the images.

kaps 12/5/2012 | 5:36:39 PM
re: The Mobile Video Learning Curve

I've been watching a bunch of live mobile video lately (hey, it's my job) and can tell you that my instant take is that it is never going to be something widely adopted, video chip or no chip. It's not like music where you can be doing something else (driving, working out). Watching video means you are usually sitting still. And if you do that regularly (plane, train) odds are you will soon upgrade to a tablet, and will use Wi-Fi.


Cellular is just still too sketchy in coverage and way too expensive to do things other than say catch a few minutes of the Masters while your daughter is at the doctor's office, or like Sarah noted, a YouTube video clip. Live video streaming is just not going to be widely accepted because of cost/performance issues plus the fact that you have to be sitting still to watch the images.

paolo.franzoi 12/5/2012 | 5:36:38 PM
re: The Mobile Video Learning Curve

 


You ever seen folks view this stuff on handheld TVs with rabbit ears?


Only place I have is people watching sports coverage of a game at the game to get better replays.  Have you forgotten that for under $100 you can have all the free live, local content you want?


seven


 

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