TelcoTV's Smaller Screen
Namely, I'm curious if the topic of mobile TV will crop up. With the exception of MobiTV Inc. 's converged TV service and Qualcomm Inc. (Nasdaq: QCOM)'s FLO TV failure, there wasn't much said about mobile TV at last month's CTIA wireless-focused show. I'm hoping that the telcos and cable companies at TelcoTV will pick up the slack. (See CTIA Update: Day 1 at CTIA E&A and CTIA 2010: Mobile TV Vendors Learn From FLO TV.)
Their interest in mobile TV is different from that of the wireless operators and dedicated vendors. Telcos and MSOs see smartphones as just another (monetizable) screen. They already have the content consumers want to see (i.e., not dedicated mobile shows) and the bundling power to lower the price, one of the reasons for FLO TV's demise.
Most pay-TV providers are thinking about the third screen, but haven't truly extended their services to the new territory. (See Comcast's TV Everywhere Play Breaks Out of Beta , Comcast's 'Xfinity' to Go Mobile in 2010 , CableLabs Preps iPad App Framework , Avail-TVN Bankrolls $30M TV Everywhere Play, Open Up & Say: 'TV Everywhere' , and Moto & Verizon Plan TV Tablet.)
Over-the-top video provider Netflix Inc. (Nasdaq: NFLX) has actually come the closest, and it's a service worth replicating. (See Leading Lights: Mobile Services/Apps Finalists.)
I'm not expecting any groundbreaking mobile TV announcements next week, but hopefully there will be service provider-driven discussion around mobile TV that goes beyond just touting the possibilities of TV Everywhere.
— Sarah Reedy, Senior Reporter, Light Reading Mobile