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Mobile Video

T-Mobile Trials Mobile TV

PRAGUE, Czech Republic -- T-Mobile, together with Radiokomunikace, today launch a six-week public test of its “TV in your pocket” project, which involves digital TV broadcasting that is intended for handsets based on the DVB-H standard. Since its premiere last year at the Invex trade fair, the service has received many further advanced features. For the first time, the signal will be broadcast across a large territory that includes Prague, and it will also cover the interiors of buildings. The users will be able to choose from ten TV programs which they can switch between using both interactive controls as well as the Electronic Program Guide (EPG). On this project T-Mobile cooperates with technological partners (Siemens, Motorola, Sagem, BenQ, Rohde& Schwarz, Gemalto, Nagravision a TIM) and content providers (Ceská televize, Prima TV, Euronews, Ócko, Filmbox, National Geographic, TOP TV, JETIX, Playboy TV a CzechTourism).

“We have made significant progress since the first introduction of “TV in your pocket” last year, both in terms of userfriendliness and in the scope of TV programs and other services provided for our customers,” says Jirí Dvorjancanský, TMobile’s Executive Vice President Marketing, adding: “We are very happy that with this project the Czech Republic has become one of the pioneering countries where DVB-H could become a commercially successful multimedia service.”

Pilot operation

Testing will take place throughout the territory of Prague from October to November this year. “TV in your pocket” will be tested by more than 250 users, both customers and employees of T-Mobile. The main objective of the pilot operation is to test the individual elements of the service as well as customers’ preferences and behavior prior to the service’s commercial launch. The main supplier of mobile phones for the pilot operation is Motorola and the signal will be broadcast from the Strahov transmitter using the Radiokomunikace network.

“When preparing the pilot operation in DVB-H format, we could build on the knowledge we acquired with implementing digital TV broadcasting. However, certain specifics related to DVB-H technology, such as signal coverage in the interiors of buildings, were still a challenge for us,” says Ing. Martin Roztocil, Broadcasting Service Director of Radiokomunikace a.s.

T-Mobile Czech Republic a.s.

Ceske Radiokomunikace a.s.

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