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Mobile Video

Motorola Mobility Acquires SunUp Digital

LIBERTYVILLE, Ill. -- Motorola Mobility, Inc. (NYSE: MMI) today announced that it has acquired SunUp Digital Systems, a software provider based in Santa Clara, California. Terms of the transaction were not disclosed.

"Consumers are increasingly using companion devices to augment and personalize their entertainment experience, and with the acquisition of SunUp, Motorola Mobility strengthens its ability to enable service providers to rapidly create and manage advanced revenue-generating video services across multiple screens," said John Burke, senior vice president and general manager, Converged Experiences, Motorola Mobility.

Added Burke, "SunUp software will enhance the Motorola Medios software platform, providing the ability, for example, to enforce content rights and to manage live content across multiple screens. SunUp's software enables reliable and cost-efficient video content delivery to multiple screens, such as television, smartphones and tablets, from ingest and deployment to rights management and provider payment. For service providers, SunUp's software rapidly automates tasks and unifies subsystems with a comprehensive set of modular, open standards-based applications for content, service, business process and workflow management.

"The ability to deliver content on multiple platforms while ensuring protection of content owner rights is paramount," said Praveen Sharma, president and CEO, SunUp Digital Systems. "We're excited to be joining Motorola Mobility and to be integrating our software within the Medios platform to offer contract and rights management, resource management, and linear and non-linear content to service providers as part of Motorola's end-to-end content delivery portfolio."

Motorola Mobility LLC

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