Mobile Video

MobiTV Joins Cable Squad

The good folks who helped bring mobile television service to the wireless services of AT&T Inc. (NYSE: T), Sprint Corp. (NYSE: S), and Cingular Wireless are now doing the same for the cable industry's budding mobile venture.

In a little-noticed press release earlier this week, MobiTV Inc. announced that it's teaming up with the joint wireless-phone venture of Sprint and four big MSOs to deliver TV service to cable subscribers with mobile handsets. The venture quietly began launching field trials in seven cable markets throughout the U.S. late last year.

MobiTV says it's beaming live and on-demand content from "familiar cable television channels" to the wireless consortium's pilot subscribers. The actual content, however, varies from market to market, depending upon the local cable system's programming lineup.

Besides the fresh video feeds, MobiTV is also offering 24 hours worth of program listings and episode summaries, the ability to buy and view premium TV channels, and the opportunity to browse customized listings in electronic programming guides. In addition, the startup is tailoring the look and feel of its mobile video offerings to each of the four MSOs involved -- Comcast Corp. (Nasdaq: CMCSA, CMCSK), Time Warner Cable Inc. (NYSE: TWC), Cox Communications Inc. , and Bright House Networks .

There's no word yet on the cost of the video service. Stay tuned for more details as we get them.

— Alan Breznick, Site Editor, Cable Digital News

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