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Mobile Video

iPhone Users Are Data Happy

The Apple Inc. (Nasdaq: AAPL) iPhone has given the mobile Internet a much-needed kick in the pants, according to a new report from M:Metrics Inc.

The mobile media researchers found that in January, nearly 85 percent of iPhone users in the U.S. used the device to access news or other items on the Web. Nearly 31 percent of iPhone owners watched mobile TV or video, more than double the overall rate for smartphone users.

The firm also found that 74.1 percent of iPhone owners listened to mobile music in January, compared to 6.7 percent of the total mobile audience. Nearly 50 percent used their phone to access a social networking site, such as Facebook or YouTube Inc.

The U.S. findings echo talk from T-Mobile International AG that the iPhone is already driving up data revenues. M:Metrics says that the unlimited data plan AT&T Inc. (NYSE: T) offers with the phone also helps encourage more downloads. (See iPhone Data Booms at T-Mobile.)

The research reiterates the fact that in a mere six months, Apple has become a force to be reckoned with in the high-end smartphone market. Apple achieved third place in 2007, despite its limited geographic coverage, with a 7 percent share of the market after Nokia Corp. (NYSE: NOK) and BlackBerry , according to Canalys.com Ltd. . (See The iPhone Means Business.)

Not surprisingly, M:Metrics finds that iPhone owners are also likely to earn more than the national average. "They are more likely to be: Male, aged 25 to 34, earn more than $100,000 and have a college degree, than the average mobile subscriber," the firm reports.

— Dan Jones, Site Editor, Unstrung


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materialgirl 12/5/2012 | 3:45:22 PM
re: iPhone Users Are Data Happy The iPhone demo of 24-36 year-old males earning over $100k/yr is good, but how many of them are there for grabs? Will the iPhone quickly saturate a desirable demographic, or will it move downscale like the BlackBerry?
Pete Baldwin 12/5/2012 | 3:45:21 PM
re: iPhone Users Are Data Happy I'd guess the iPhone would have a tough time saturating that market ... one characteristic of the demographic is its almost limitless appetite for toys.

Don't forget the subdemographic of Apple culties. They could go quite far towards sustaining the iPhone.
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