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Mobile Video

Google Acquiring Widevine

Google (Nasdaq: GOOG) has agreed to acquire Widevine Technologies Inc. , the companies announced this afternoon. Terms were not disclosed.

Why this is important
For starters, it's a rare case of Google buying something that Light Reading previously wrote about.

Perhaps more importantly, Widevine would give Google TV a route to monetizing its content, by using DRM to control access to copyright material and to assure media companies their content would be protected. Widevine could also bolster YouTube's video-rental business.

Widevine was already helping over-the-top companies move in a TV Everywhere direction. For example, its technology was being used by Boxee to bring major-studio content into Internet-connected TVs. (Google says it's going to continue serving Widevine's customers, of course.) (See Boxee Eyes Over-the-Top Live TV.)

For more
Since raising $15 million last year, Widevine has been busy announcing deals all over the video map. Here's a partial rundown.

— Sarah Reedy, Senior Reporter, Light Reading Mobile, and Craig Matsumoto, West Coast Editor, Light Reading

spc_markl 12/5/2012 | 4:16:47 PM
re: Google Acquiring Widevine

Craig,


There appears to be at least a little bit of irony in this purchase.


Mark

frnkblk 12/5/2012 | 4:16:19 PM
re: Google Acquiring Widevine

Widevine has obviously met the stringent encryption requirements of the content providers.  I wonder if these established relationships are a means for Google to open the doors on their Google TV product.

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