x
Mobile Video

FLO TV Alive, But Not Well

5:35 PM -- Qualcomm Inc. (Nasdaq: QCOM) would never reveal how many subscribers FLO TV had, citing gag orders from its carrier partners, but now that the service is defunct on the consumer side, CEO Paul Jacobs is willing to dish about the carrier side of the business. (See CTIA 2010: Mobile TV Vendors Learn From FLO TV and Rumor: Qualcomm to Shut FLO TV .)

Turns out the real reason he kept quiet on subscriber numbers was -- as expected -- they weren't worth talking about.

Speaking at a Churchill Club event yesterday, Jacobs estimated FLO TV had nearly 1 million subscribers, less than parent company Qualcomm had hoped for.

From the FLO TV flop, Jacobs said he learned that consumers want live events, especially sports, not programmed shows. He is still certain the technology will take off, just less certain on how. Right now, Qualcomm is still figuring out what to do with its service, and selling the service or just the spectrum are both on the table. (See What to Do About FLO TV? and Qualcomm Open to Selling FLO TV Unit.)

— Sarah Reedy, Senior Reporter, Light Reading Mobile

Stevery 12/5/2012 | 4:16:59 PM
re: FLO TV Alive, But Not Well

From the FLO TV flop, Jacobs said he learned that consumers want live events, especially sports, not programmed shows.


We also need to face the fact that small mobile screens suck.  It works for the talking head shots, not a whole lot else.

Stevery 12/5/2012 | 4:16:58 PM
re: FLO TV Alive, But Not Well

but I'm okay with the small screen as long as the picture is good quality


Yeah, that's another problem:  If you work in encoding, all you see are artifacts or deficiencies due to the low bit rate.  Hell, it's hard to look at 1080i or 720p for the same reason even at broadcast rates.


Edit:  I'm admittedly a minority.  Once you see HD at 4x broadcast rates, you wonder why anyone buys commercial equipment at all.  Fools.

sarahthomas1011 12/5/2012 | 4:16:58 PM
re: FLO TV Alive, But Not Well

I'm probably in the minority (or the Millennials), but I'm okay with the small screen as long as the picture is good quality and there isn't a lot of buffering.

HOME
Sign In
SEARCH
CLOSE
MORE
CLOSE