HERZLIA, Israel -- The Flash Networks study revealed that subscribers who experienced eight or more seconds of video stalls (buffering) were 73% more likely to abandon video viewing, resulting in customer frustration and possibly churn.

Data was collected from Flash Networks' installed base of dozens of tier-one operators, representing hundreds of millions of subscribers, using Harmony Analytics platform. This information can be used to define and provide service levels that will ensure a positive quality of experience for greater subscriber satisfaction.

Using video stalls and abandonment levels as quality of experience metric determines when and what type of optimization technique to apply to ensure a smooth video viewing experience. This approach is being implemented in Flash Networks' unique policy-based optimization solution. Relevant optimization techniques include dynamic rate adaptation, adaptive bit rate optimization, and multi-level transcoding.

Flash Networks