Can Apple Save Mobile TV?
8:00 AM -- Apple Inc. (Nasdaq: AAPL) is responsible for the boom in mobile video, or at least 80 percent of it, according to a FreeWheel study released this week. Consumers with iPhones, iPads and iPods are driving a heap of mobile video traffic, and Apple could have the same catalyzing effect on mobile TV next.
As The Diffusion Group (TDG) illustrated at TIA last week, mobile TV consistently ranks last in consumer surveys on valuable mobile services. Consumers want access to their video on all three screens, but they don't care about watching TV -- yet. (See The 10 Over-the-Top Video Commandments .)
This is something that Apple, and the iPad specifically, could start to change as well. Even with its relatively low market penetration, the iPad already accounts for 20 percent of mobile videos viewed, FreeWheel says. It's the best mobile platform for video, and it's not too shabby for TV viewing either.
Cable operators, TV networks and OTT providers are starting to realize that. Comcast Corp. (Nasdaq: CMCSA, CMCSK) plans to add streaming to the iPad this year, something Verizon Communications Inc. (NYSE: VZ) is experimenting with too, and live TV is already MobiTV Inc. 's strongest suit.
With great devices like the iPad and many comparable tablets planned, coupled with the support of content providers, cable operators and OTT players, mobile TV has more of a shot at taking off than it ever has before. If the price is right (and that's key), TV could be the next mobile video.
Apple is the one to thank for that.
— Sarah Reedy, Senior Reporter, Light Reading Mobile