BT Movio Gets News
The addition of ITN’s made-for-mobile news channel completes the content line-up for the launch of BT Movio, which is available to all UK mobile operators on a wholesale basis. ITN News joins BBC One, ITV1, Channel 4 and E4 as the content providers for the BT Movio service, bringing a broad package of the UK’s most popular programmes to mobile users.
ITN News is a channel made specifically for mobile phones by ITN On (formerly ITN Multimedia) carrying updated news bulletins every 15 minutes. It allows mobile users to keep up to date with the latest news from around the world, covering sports, business, entertainment and politics. ITN On is a major supplier of news and other video entertainment content services to broadband, mobile phone and radio platforms in the UK, and is part of one of the world’s largest independent content production companies.
Emma Lloyd, managing director, BT Movio said: “The addition of ITN News further strengthens our launch content-line up. During the BT Movio pilot, consumers consistently ranked news as the number one preference in their content line-up. Consumers also told us that they wanted trusted brands, and ITN is synonymous in the UK with news and factual programming.”
BT Group plc (NYSE: BT; London: BTA)