The app, which costs $29.99 in Apple Inc. (Nasdaq: AAPL)'s App Store, allows users with Slingbox devices to watch their home TVs on their iPhones. It was previously only accessible through WiFi.
Sling had complained to the Federal Communications Commission (FCC) that AT&T was discriminating, since Major League Baseball's app, along with several others, is allowed to stream live video over 3G.
AT&T claims that SlingPlayer won't put a strain on its 3G network.
"Collaboration with developers like Sling Media ensures that all apps are optimized for our 3G network to conserve wireless spectrum and reduce the risk that an app will cause such extreme levels of congestion that they disrupt the experience of other wireless customers," Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets, said in a press release.
In other news:
— Erin Barker, Digital Content Reporter, Cable Digital News