Mobile Video

AT&T Slings on 3G

10:35 AM -- AT&T Inc. (NYSE: T) is now allowing its customers to use Sling Media Inc. 's SlingPlayer iPhone app over its 3G network.

The app, which costs $29.99 in Apple Inc. (Nasdaq: AAPL)'s App Store, allows users with Slingbox devices to watch their home TVs on their iPhones. It was previously only accessible through WiFi.

Sling had complained to the Federal Communications Commission (FCC) that AT&T was discriminating, since Major League Baseball's app, along with several others, is allowed to stream live video over 3G.

AT&T claims that SlingPlayer won't put a strain on its 3G network.

"Collaboration with developers like Sling Media ensures that all apps are optimized for our 3G network to conserve wireless spectrum and reduce the risk that an app will cause such extreme levels of congestion that they disrupt the experience of other wireless customers," Ralph de la Vega, president and CEO of AT&T Mobility and Consumer Markets, said in a press release.

In other news:

  • A recent TubeMogul study offered some bad news about pre-roll ads on short-form online video: Over 15 percent of viewers click away from the video during the ad.

  • Amazon.com Inc. (Nasdaq: AMZN) may be taking another step in its bid to compete with Apple's new iPad device. The online retail giant is acquiring TouchCo, a New York startup that specializes in touchscreen technology, The New York Times reports. None of Amazon's Kindle devices currently offers touchscreens.

    — Erin Barker, Digital Content Reporter, Cable Digital News

  • Cooper10 12/5/2012 | 4:43:06 PM
    re: AT&T Slings on 3G So - thinking out loud, will the lack of Flash support on the iPad attract any attention from the net neutrality crowd? I don't know what % of web based video is flash based, but it is a large majority. Does a consumer that pays $500+ for a device and $30/mo for unlimited data service have a reasonable expectation that they should be able to play web based video without worrying about whether Apple deems Flash a worthy technology? Isn't Apple discriminating against Flash for their own preferred technology? (see unintended consequences of net neutrality...)
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