Mobile Video

Adobe Kills Off Flash for HTML5

1:00 PM -- Remember all the back and forth between Adobe Systems Inc. (Nasdaq: ADBE) and Apple Inc. (Nasdaq: AAPL)'s late CEO Steve Jobs over the viability of Flash on mobile? Well, over a year later, it's come to a definitive end -- and it's a victory for Apple and HTML5. (See Adobe Attacks Apple… With Love, Jobs Offers 6 Reasons Adobe Sucks , Adobe Fires Back: We Don’t Need Apple and Apple, Apps, Ads, Antitrust & Adobe.)

Adobe confirmed Wednesday it would no longer develop Flash Player on mobile devices after the release of Flash Player 11.1 for Android and the BlackBerry Playbook, opting instead to "more aggressively contribute to HTML 5."

"HTML5 is now universally supported on major mobile devices, in some cases exclusively," Danny Winokur, Adobe's VP and GM of interactive development, wrote in a blog post in reference to Apple's exclusion of Flash on its iPhone and iPad. "This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms."

Adobe's decision to migrate to HTML5 isn't all that surprising as the Web standard becomes more pervasive. To date, 34 percent of the 100 most trafficked sites have converted to HTML5, according to Alexa.com. Developers have also already started building Web apps based on the standard, thought to be faster and more reliable for cross-platform apps. (See Keynote Monitors Mobile HTML5 and Opera Turbocharges Mobile Browsing.)

Even so, it's sad to see the end of the road on mobile for a company that had 98 percent browser penetration on the desktop. There are a lot of mobile sites that still rely on Flash for their video content and advertising too. Indeed, Flash support was a selling point for many Android phones, so the transition to HTML5 will have to occur quickly and seamlessly not to disrupt popular content.

Standardizing on one Web standard will ultimately be good for consumers and developers, and it's clear now that HTML5 is the future -- but the industry will need to move to that future as quickly as it can.

— Sarah Reedy, Senior Reporter, Light Reading Mobile

-0 12/5/2012 | 4:49:17 PM
re: Adobe Kills Off Flash for HTML5

it's sad to see the end of the road on mobile for a company that had 98 percent browser penetration on the desktop

No it is not - and exactly because of those 98 percents. Flash was proprietary near monopoly and it is good that industry will move to open standards solution. The only good thing in Adobe's 98 percents is that it left no space for Microsoft.

I wasn't fun of Flash for quite some time and basically for the same reasons Jobs cited. But in conflict with Adobe Apple behaved with grace of elephant in grocery shop reminding me again why I don't like big companies.

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