T-Mobile & Sprint Get On Board With Zoove

PALO ALTO, Calif. -- Zoove, the exclusive provider of StarStar Numbers for the largest wireless operators in the United States, today announced a simple, new way for T-Mobile customers to connect with their favorite brands, while on the go.

Zoove operates an exclusive registry of vanity StarStar Numbers. With StarStar Numbers, such as **BRAND (**27263), consumers simply call the StarStar Number of the brand being promoted or advertised. Instantly, that brand's mobile app, Web page, coupon, videos or more can be pushed directly to their mobile phones - without the need to use 2D-bar code readers or cross-carrier text messaging short codes.

"More and more of our customers are seeking simple but immersive interactions with their favorite brands," said Brad Duea, senior vice president, value added services, T-Mobile USA. "At the same time, brands with mobile assets need an easy mechanism to reach consumers' phone screens. Zoove's StarStar Numbers are a compelling and intuitive way to meet the needs of our customers and the brands they love."

Joe Gillespie, president and CEO of Zoove, said, "We're extremely proud of our relationship with T-Mobile, which has come after rigorous technical integration efforts across their network. Our StarStar Numbers enable T-Mobile customers to engage with brands on their own terms, on the one device they carry everywhere. By promoting memorable vanity numbers as part of existing ads or commercials, brands now have a simple way to deliver their mobile apps, contests, coupons, and more to reach today's 'anywhere' consumer."

"Consumers increasingly expect to move from screen to screen and medium to medium and have their content experience follow them. Initiatives like StarStar Numbers make that process easier and are an exciting opportunity for our clients to provide highly engaging communication," said Brian Monahan, executive vice president and managing partner, Interpublic Group Media Lab.

T-Mobile US Inc.