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Mobile commerce

SingTel to Buy Amobee

SINGAPORE -- Singapore Telecommunications Limited (SingTel) is expanding its presence into the fast-growing mobile advertising and marketing industry, with plans to help brands better reach their target audience and deliver relevant offers, rewards and promotions to customers. To strengthen its capabilities, SingTel has signed an agreement to acquire U.S.-based Amobee, a premium provider of mobile advertising solutions to operators, publishers and advertisers globally.

Mobile devices today play an important role in everyday life. They are increasingly popular with customers who depend more and more on these devices to provide timely and relevant information on the go. Beyond mobile advertising, through banner ads, there are opportunities to include targeted deals and coupons as well as loyalty rewards programmes for customers. SingTel fully intends to harness these opportunities to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide.

In addition, SingTel plans to change the game in this industry by delivering the next generation relationship marketing tool for brands to give them more scope to deepen their one-on-one engagement with different audiences across different countries.

Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY)

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