Mobile Ad Lags
According to Eric Bader, partner at mobile media and marketing company Brand in Hand, says the greatest obstacle to mobile advertising is the prohibitive cost associated with producing ads for each of the different service providers.
"The major barrier is having to do business with five different carriers," Bader says. "You're dealing with entirely different infrastructures and many different standards, which multiplies production costs."
— Ryan Lawler, Reporter, Light Reading