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Mobile commerce

Mobile Ad Lags

2:15 PM -- At today's Contentinople Live event in New York, one marketing guy weighed in on the challenges inherent in mobile advertising.

According to Eric Bader, partner at mobile media and marketing company Brand in Hand, says the greatest obstacle to mobile advertising is the prohibitive cost associated with producing ads for each of the different service providers.

"The major barrier is having to do business with five different carriers," Bader says. "You're dealing with entirely different infrastructures and many different standards, which multiplies production costs."

— Ryan Lawler, Reporter, Light Reading

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