Collaboration has become a major buzzword in the communications market in recent years but could anyone have expected the world's leading developer of network and device technology to team up with Colonel Sanders to develop the KFC smartphone?
Don't answer that.
Instead, marvel at this, a bright red commemorative version of the Huawei 7 plus smartphone replete with a Colonel Sanders logo on its back cover.
Re: K factor Never be surprised by the novelty of marketing promotions. What may seem pretty wacky might well turn out to be the genius promotion of the year. At least the bright red phones will create some notice, if not tons of news releases around the world promoting the brand.
Re: K factor This may seem surprising to those of us in the US, but the reality is that KFC is a very popular brand in China. KFC is much more popular in China than the US. So yes it does seem a little ridiculous, let's keep in mind KFC has also launched sunscreen. It's all about promotion.
The optical components specialist had its world turned upside down by the US ban on selling tech to Huawei. Can it regain its feet? Might it even get swallowed up in further components sector consolidation?
The big noise in Barcelona was, of course, anything and everything to do with 5G, but in the background there were signs that some companies are embracing the potential of the public cloud as they determine their next-generation technology and services strategies.