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Devices/smartphones

T-Mobile: Springboard Tablet Under $200

SAN DIEGO -- CTIA Enterprise & Applications 2011 -- The tablet battle is well and truly on.

T-Mobile US Inc. confirmed Tuesday night at the Mobile Focus event in San Diego that its new Huawei Technologies Co. Ltd. Springboard tablet will be under $200 and available in time for the holiday season. (See Huawei's Springboard Into the US?.)

This will put the Springboard directly into competition with the $199 Amazon.com Inc. (Nasdaq: AMZN) Fire tablet. Amazon has already shaken up the tablet market with its keenly priced entry into the Android tablet market, which will arrive Nov. 15. (See Amazon's $199 Tablet Is No Loss Leader.)

Now T-Mobile and Huawei will create more waves with the cheap but well-featured Springboard. The tablet will be the first 7-inch webpad to support version 3.2 of Google (Nasdaq: GOOG)'s operating system, while offering HSPA+ 3G connectivity -- marketed as "4G" by T-Mobile -- and sporting a HD screen with a 1.2GHz processor. (See T-Mobile Advances Portfolio of 4G Tablets.)

This means that for the $499 you'd spend on a 16GB iPad 2 with Wi-Fi, you could buy two Springboards and still have change for a nice meal for two. This could be particularly relevant for Android tablet vendors as Amazon and Huawei drive down the pricing of products in this market segment.

— Dan Jones, Site Editor, Light Reading Mobile

hgmyung 12/5/2012 | 4:51:24 PM
re: T-Mobile: Springboard Tablet Under $200

Well, you'd have to add the monthly data cost (probably with a contract) which is not required for Kindle Fire. Not an apple-to-apple comparison.

joset01 12/5/2012 | 4:51:23 PM
re: T-Mobile: Springboard Tablet Under $200

Well, Huawei didn't come right out and say it yesterday but a Wi-Fi and/or direct retail version seems like a possibility too. They really want to boost their device brand in the U.S.

kaps 12/5/2012 | 4:51:21 PM
re: T-Mobile: Springboard Tablet Under $200

Is there even a "battle" yet if the iPad has 90 percent of market share? Just like with the iPhone it strikes me that people are willing to pay a premium for the Apple brand and for the ease and functionality of the software. And if the carriers are selling several different tablets from different manufacturers, won't the tablet manufacturers run into the same problem now occuring with Android phones -- an overload of similar offerings?


The Kindle Fire strikes me as being much different by focusing on content and actually innovating by burying the connectivity costs into the content purchase price. Just undercutting iPad on price won't do it, dinner or no dinner.

kaps 12/5/2012 | 4:51:21 PM
re: T-Mobile: Springboard Tablet Under $200

Is there even a "battle" yet if the iPad has 90 percent of market share? Just like with the iPhone it strikes me that people are willing to pay a premium for the Apple brand and for the ease and functionality of the software. And if the carriers are selling several different tablets from different manufacturers, won't the tablet manufacturers run into the same problem now occuring with Android phones -- an overload of similar offerings?


The Kindle Fire strikes me as being much different by focusing on content and actually innovating by burying the connectivity costs into the content purchase price. Just undercutting iPad on price won't do it, dinner or no dinner.

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