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Sprint's New Family Plans Double Down on Data
"Sprint Family Share Pack is our lead offer. Existing customers on Sprint Framily Plan can remain and add new members to their account for now."
The new Sprint plan makes sense in light of T-Mobile's recent move, though the question still remains whether such plans can be offered profitably or not. Of course if there's enough compelling data out there that customers continue to incur overages, these could be quite profitable.
That's what the banking industry found with Totally Free Checking and similar offerings. BY offering low fees and no balance limits, it became much easier for people to bounce checks and incur bounced check fees that provided far more revenue than monthly balance fees.