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Devices/smartphones

SlideshowSprint's New Family Plans Double Down on Data

Phil_Britt 8/20/2014 | 10:05:20 AM
Re: bye bye creepy hamster dad I agree, commercials are creepy and the creative was a little out there.

The new Sprint plan makes sense in light of T-Mobile's recent move, though the question still remains whether such plans can be offered profitably or not. Of course if there's enough compelling data out there that customers continue to incur overages, these could be quite profitable.

That's what the banking industry found with Totally Free Checking and similar offerings. BY offering low fees and no balance limits, it became much easier for people to bounce checks and incur bounced check fees that provided far more revenue than monthly balance fees.
DanJones 8/19/2014 | 6:42:15 PM
Re: bye bye creepy hamster dad They basically just confirmed it as the event in NYC. Innovative but confusing for customers.
sarahthomas1011 8/19/2014 | 9:49:29 AM
Re: bye bye creepy hamster dad Well it hasn't officially said it will do away with Framily, but I can't imagine it will advertise two different plans heavily. That would dilute the message and confuse people more. Especially since this is a limited-time offer, you'd think they'd market the crap out of it to help Q3 numbers.
Mitch Wagner 8/19/2014 | 12:05:14 AM
Re: family time It isn't called Framily anymore but it's still cornfusing.
DOShea 8/18/2014 | 9:28:48 PM
Re: bye bye creepy hamster dad Seems like Sprint is still advertising the Framily plans quite a bit--that hamster is still everywhere. Or should I call him Mr. Frobinson?
sarahthomas1011 8/18/2014 | 7:49:07 PM
bye bye creepy hamster dad It sounds like Sprint will support current Framily plan members, but is definitely phasing it out. Here's what a spokeswoman said: 

"Sprint Family Share Pack is our lead offer. Existing customers on  Sprint Framily Plan can remain and add new members to their account for now."

sarahthomas1011 8/18/2014 | 7:48:03 PM
family time Well, the name is definitely simplier, but I think the plans are still a bit confusing and have a lot of caveats. It will be up to the sales people to really explain them and to make sure customers get in within the window of the next month.
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