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Devices/smartphones

RIM Shows Off PlayBook Tablet

BlackBerry 's new PlayBook got a live demo at the Adobe Systems Inc. (Nasdaq: ADBE) MAX conference this week, but the crucial question about the device -- how much will cost? -- remains unknown for now.

RIM CEO Mike Lazaridis demonstrated the tablet running Adobe's Flash player at the show. You can see video of the demo, which has been posted on YouTube, below:



Support of the Flash video player will certainly be one aspect that differentiates the PlayBook from the Apple Inc. (Nasdaq: AAPL) iPad. One other important aspect could be how the device is priced.

The iPad so far appears to have set the benchmark for tablet pricing. The tablet costs between $499 and $829, depending on what connectivity and memory options you choose.

Similarly, an unsubsidized Samsung Corp. 3G Galaxy Tab will cost $600, with Best Buy offering a WiFi-only version for $500. (See Sprint's Galaxy Tab in a Subsidy Orbit.)

HP Inc. (NYSE: HPQ), meanwhile, wants to charge $799 for its Windows-based Slate 500 tablet. The gizmo is supposed to be aimed at enterprise users and aims to recreate the desktop experience on a tablet.

There was some earlier speculation that RIM could go much lower on pricing than some of its rivals. CCS Insight analyst John Jackson told Bloomberg that he expects the tablet to be priced between $300 and $350.

A move to lower pricing would likely make the tablet more competitive for RIM.

— Dan Jones, Site Editor, Light Reading Mobile

freetoair 12/5/2012 | 4:20:22 PM
re: RIM Shows Off PlayBook Tablet

Price is one thing. But my question is off Quality and User Experience.


Will it be as historical with BB phones?


 - Need to reboot often and do battery pulls


 - reboot takes a long time, relatively


 - UX is not well thought thru or implemented well


 - there is a new or "leaked release" every other day, making users suffer frankly


 - software quality in general is poor


 - development environment requires a bit of "black art" to do many things...


So the video is interesting. But a limited video demo does not ease my concerns.
As well they have been late to deliver and when they do it seems the products (software in particular) are half-baked. Just look at the number of leaked releases for BB Torch so far. 

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