RIM CMO Leaves

BlackBerry 's chief marketing officer (CMO), Keith Pardy, is reportedly leaving the company ahead of a crucial tablet launch for the Canadian device maker.

The Wall Street Journal and others reported Friday that Pardy is leaving the company for "personal reasons." He will continue working with RIM during a six-month transition period.

Pardy joined RIM in December 2009 and was tasked with promoting the BlackBerry brand around the world. There's no word yet on who will replace him.

Why this matters
RIM is weeks away from launching its first tablet, the PlayBook, to take on the iPad 2 and Android tablets, and Pardy would have likely been one of the key players in such a major launch. The gadget will be available on the Sprint Corp. (NYSE: S) network in the U.S.

For more
Read more about the PlayBook below:

— Dan Jones, Site Editor, Light Reading Mobile

stratboydave 12/5/2012 | 5:10:56 PM
re: RIM CMO Leaves

I love it when they site this as the reason for someone leaving. Had nothing to do with the fact that RIM has been the big loser in the Android, IPhone, WM7 phone wars. Followed closely by WM7, I have yet to see anybody carrying one... You know it's bad when they won't announce how many they've actually sold, only how many they've shipped to SPs. Even that number doesn't come close to IPhone or Android shipments. Too bad MS, you should fire whoever was in charge of the product development and marketing for WM7.

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